Ed Sheeran Star Analysis

Ed Sheeran's star persona and iconic attributes:

• Laid-back
• Casual
• Ginger hair 
• Paw print tattoo/logo
• St. George by Duffer
• Acoustic Guitars
• Hoodies

This is a photo from the music video by Ed Sheeran and Taylor Swift - 'Everything Has Changed'.

In this image, he is wearing a t-shirt which portrays his laid-back style. As with the 'Lego House' video he uses another character for most of the music video, in 'Everything Has Changed' he uses a child to play his son.

His target audience is aged 15-25 which is the same as the target audience for our music video will be. He appeals to this audience as they will be mostly students, struggling for money which is how Ed Sheeran felt growing up as he was self-promoted. The use of his free gigs and music on Spotify helped the target audience recognise him as an artist.

This is the boy used to play Ed Sheeran's son in 'Everything Has Changed', he is playing a guitar to portray he is a parallel to Ed Sheeran and is wearing a t-shirt and jeans which are clothes famously worn by the artist. He also has ginger hair, another iconic attribute of the star which helps the target audience to identify with the child in the music video.

The music video 'Drunk' appeals to his target audience in many ways, at the beginning of the video he is presented looking at pictures of him and a girl (this can be identified as his girlfriend) then opening a can of beer. The age of the audience can relate to this as they are associated with drinking and getting drunk. 

A point of view shot from the artist's perspective shows the cat speaking to him, this is appealing as it adds humour to the video and shows that he is beginning to get more drunk.

This is a screen shot of Ed playing guitar in the music video, this shows his passion and keeps an iconic part of him alive through the video, this reminds the audience of his raw talent.

This screen shot shows the artist playing xbox, this appeals to mainly males in the age range of 15-25 as they can identify with the star. By having a common interest, interests them in his music. Ed is also shown wearing casual clothes such as his hoody, which is iconic to his star persona.