Thursday, 12 September 2013

Music video progression through time

Throughout the years, music videos have continued to change and develop. These are examples from the 1970's up to present day:

1970s - Michael Jackson 'Dont stop till you get enough'. 
This is the pop genre and features mostly mid shots and long shots face on, there is not much variation between shots or differentiation in angle although a close up is used at the beginning. He is dancing in front of a green screen showing stars and then uses a kaleidoscope effect in different colours. He is wearing a suit throughout the video and dances continually.

http://www.youtube.com/watch?v=yURRmWtbTbo
1980s - Survivor 'Eye of the Tiger'.
This is the rock genre and features a tracking shot throughout most of the video at high and low angles of the group. It uses mostly low key lighting in a city at night time then changes to a dark studio type setting where the artists are playing pianos, guitars, ect. There is a lot of movement in this video. 

http://www.youtube.com/watch?v=btPJPFnesV4 

1990s - The Notorious B.I.G 'Hypnotise'. 
This track is the hip-hop genre, it uses aerial shots, close ups of the artist, and an establishing shot. It features objectification of women as they are in bikinis and surrounding the star. Sound effects such as a helicopter is used at the beginning before the main beat starts. Props such as money is seen on the table to connote wealth, and they are in a speed boat for half of the music video, sports cars a and motorbikes are also used in the video.

http://www.youtube.com/watch?v=glEiPXAYE-U 

2000s - Eminem 'Lose Yourself'.
This is in the hip-hop genre and uses clips from the film '8 Mile' in which Eminem stars in. It starts off using tracking shots from a car showing shots of a city street, it then shows shots of the star rapping from a low angle to make him look superior. A shot showing a club scene is used where the star is rapping and hundreds of people are watching and dancing. 

http://www.youtube.com/watch?v=hO2wA0Te0wM 

2010s - Rizzle Kicks 'Lost Generation'.
This is in the pop genre and follows a storyline structure, the performance matches with the lyrics. Two shots are shown of the two artists, it can be classed as a spoof as it 'takes the mick' out of Jeremy Kyle, a well known person on TV. Intertextuality is used as hash tags from the social network Twitter are used and iPhones are used in the video. Mid shots and tracking shots are regularly used.

http://www.youtube.com/watch?v=iL51Tsh6Sdg 

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