Story lines - there is often a story to the music video where the actions and characters relate to the lyrics of the song.
Higher key lighting - more recent music videos are often brighter to look more modern.
Dance sequences - there are often extras dancing in the background the more recent the video, the type of dancing also changes to fit the decade.
More narrative - there is a clear story portrayed through the lyrics and characters in the video.
Intertexuality - the more recent music videos often reference another media product within the video such as Twitter.
More dynamic camera movement - the camera will move more smoothly and will be of a clearer resolution.
Editing is faster paced - the cuts in the video will be quicker to match the beat of the music.
More experimental and creative - different techniques are tried out in more recent videos, spoofs are created and movies are referenced.
A star persona is created - a music video will now reflect the persona of the star using the mise en scene and actions taken by the artist in the video.
Product placement - an example of product placement is the Beats by Dre used in Robin Thicke's video, they are regularly shown.
More fashion icons - the mise en scene promotes materialism such as in the genre of hip-hop and pop.
In the last 5 years, it has been more about the raw talent, especially with artists such as Ed Sheeran and Jake Bugg, their videos reflect a pure talent rather than the materialistic approach used by Miley Cyrus. e.g Miley used objectification of herself by wearing revealing clothes whereas Ed is hardly in his video.
In the 90's music videos were extended like short films, these would be popular back then but now due to people's busy lifestyles they have no time to watch long music videos. The audience are more impatient presently which is why the artist is more focused on in a shorter duration of video.
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