The advertisement has a wash-out of colour, making it look vintage and old. The artist is present and placed in the centre to attract the most attention, the image is also the same as used on the CD cover which allows the audience to identify with the advert. 'Florence + the Machine' is written in a curly font across the top of the advert, the artist is then seen through the middle and then 'Lungs' is read at the bottom. This is due to the route of Z structure, a technique used so that consumers view all the important parts of the advertisement first. The white font connotes purity which is further emphasised through the pale skin showing, 'Florence + the Machine' is a curly font to convey the name of artist and adds a feminine touch. 'Lungs' is written boldly to stand out, the image then portrays the name of the album as her lungs are on the outside of her body. This follows a principle of Goodwin's theory which is that there is a link between the lyrics and the visuals. At the bottom of the advert the date of release is shown, with a description of popular songs included in the album and the website, this is to persuade fans of other artists to buy the CD as they may be fans of the included songs.
Magazine advert for Arctic Monkeys CD 'AM'.
This advertisement uses grey colours in the background, the image is of a performance but with the main singer standing out in the middle. This long shot shows him looking superior and in control as the audience are pictured smaller and behind the star. 'Arctic Monkeys' is written in block white font to stand out, the white matches the bright lights in the background of the image. The date of release is shown in small red font and tour dates are presented underneath, tour dates are uncommon in magazine adverts. A website is shown at the bottom for more information and for tickets to the shows, this will attract people to go online and look as it is easily accessible.
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